AnsweredAssumed Answered

Marketo Recommending Only 2 Program Steps

Question asked by 44936 on Feb 25, 2014
Latest reply on Mar 21, 2014 by 8308
I was just watching the training video on programs and channels and the speaker stated that moving forward, Marketo is now recommending users only create two program (aka progression) steps per channel.

Instead of:

Send 10
Opened 20
Clicked 30
Unsubscribed 40

They recommend simplifying it to:

Member 10
Engaged 20

How does the community feel about this new approach? It certainly would make things easier, but I'm concerned about how little information it provides on the actual progresssion through a campaign. 

I'm beating my head against the wall with channels currently and how to customize them for our needs, so input on this concept would be greatly appreciated. Thanks!

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