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Is it possible to have a lead run through the same stream content multiple times?

Question asked by d71d37c6d77328f7b98fb4db42ce869bb52da8dd on Aug 18, 2014
Latest reply on Aug 18, 2014 by 22612
Is it possible to have leads run through the same stream multiple times and only transition to a different stream if they engage in some way, e.g. open an email. Essentially bypassing the exhausted part and having leads start again at the top of the stream until they engage.

What we are trying to gain: We want to continue sending out nurture emails to leads even if they do not engage but we don't have the resources to create fresh content for this group every two weeks. Instead we want to focus on creating fresh content for leads that do engage with us (and are moved into a different mature stream).

What are recommended best practices in a case like this?