0 Replies Latest reply on Jan 8, 2019 2:23 PM by Kim Gandy

    Digital Product Specialist, Lead Generation and Subscriptions - Houston, TX

    Kim Gandy

      Hart Energy is expanding our digital team. Use the link below to apply. Tag me in the comments of this post if you have any questions about the position.


      The Digital Product Specialist is responsible for the development and execution of digital-based demand creation programs and driving integrated campaigns that increase subscription revenues. The ideal individual has proven experience with subscription-based products and is fluent in demand generation and digital marketing tools.


      The Digital Product Specialist role requires a creative thinker, problem solver, and a person that possesses a well-rounded marketing skillset. This position reports to the Director of Digital Operations.


      Additional Responsibilities

      • Create, execute, and report on multi-channel programs across outbound and inbound channels including: email, content marketing, search and social advertising, and PPC.
      • Leverage marketing automation tools, CRM and data analysis to bring scale to demand generation programs
      • Analyze data to report on campaign performance and to develop recommendations for improvement
      • Create highly-effective marketing messages that resonate and drive action


      Requirements & Qualifications

      • Bachelor's degree in Marketing, Communications, or similar relevant concentration 2-3 years hands-on experience in inbound and demand generation (lead generation, nurture campaigns, and audience segmentation)
      • Basic HTML and CSS skills
      • Experience with marketing automation platforms (Marketo preferred)
      • Strong data analysis skills, with the ability to extract and interpret data from various sources to develop creative solutions and business decisions
      • Creativity is a must, bringing new ideas to the table is a key to success in this role
      • Strong collaboration skills; able to develop and maintain effective relationships with peers, vendors, and internal stakeholders
      • Experience with target list building, management, cleansing, and segmentation
      • Experience with email marketing, web marketing, PPC, SEO, retargeting, social marketing
      • Microsoft Excel skills, including formulas, functions, pivot tables, and lookups


      Apply for This Position