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CTR on iOs and "Other" is very low vs. others

Question asked by John Chiappetta on Nov 27, 2018
Latest reply on Nov 27, 2018 by Grace Brebner

Hi:

 

Came across a very troubling stat on our email click through rates. In general, our CTR is very good. However, when I look at the breakdown for Device OS for the month I see this:

 

 

Android Open 2,684 Click 223 or 8.3%

 

iOs (iPhone) Open 33,727 Click 642 or 1.9%

 

MacOSX Open 17,906 Click 2,150 or 12%

 

Other Open 25,300 Click 146 or 0.5%

 

Windows Open 258,645 Click 71,664 or  27.7%

 

 

Is anyone else noticing this on their emails and any ideas on how can I troubleshoot this. We have click tracking on, so it's not that.

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