AnsweredAssumed Answered

CTR on iOs and "Other" is very low vs. others

Question asked by John Chiappetta on Nov 27, 2018
Latest reply on Nov 27, 2018 by Grace Brebner



Came across a very troubling stat on our email click through rates. In general, our CTR is very good. However, when I look at the breakdown for Device OS for the month I see this:



Android Open 2,684 Click 223 or 8.3%


iOs (iPhone) Open 33,727 Click 642 or 1.9%


MacOSX Open 17,906 Click 2,150 or 12%


Other Open 25,300 Click 146 or 0.5%


Windows Open 258,645 Click 71,664 or  27.7%



Is anyone else noticing this on their emails and any ideas on how can I troubleshoot this. We have click tracking on, so it's not that.