About John_Chiappetta - Marketing Nation

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Re: CTR on iOs and "Other" is very low vs. others

by John_Chiappetta 11-27-2018

Thanks Grace:We are not testing across different clients at this time. But we are using the standard buttons located in Marketo we are not doing any custom coding, just drag and drop using the templates available in the email creator.

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CTR on iOs and "Other" is very low vs. others

by John_Chiappetta 11-27-2018

Hi:Came across a very troubling stat on our email click through rates. In general, our CTR is very good. However, when I look at the breakdown for Device OS for the month I see this:Android Open 2,684 Click 223 or 8.3%iOs (iPhone) Open 33,727 Click 642 or 1.9%MacOSX Open 17,906 Click 2,150 or 12%Oth...

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2639 0 3

Marketing: Analytics and Metrics

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Date Registered	‎11-27-2018 07:18 AM
Date Last Visited	‎01-28-2020 02:05 AM
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