17 Replies Latest reply on Jun 29, 2018 9:40 AM by Amy Connor

    SUMMIT 2018 Recorded Presentations

    Sean Richards

      Where are they?

       

      Need content, like cookie monster needs cookies. Munch munch munch.

        • Re: SUMMIT 2018 Recorded Presentations
          Grégoire Michel

          Hi Sean,

           

          No recordings this year, as I was told.

           

          -Greg

          • Re: SUMMIT 2018 Recorded Presentations
            Jackie Potts

            I heard that too, sadly no recordings for us to review.

            • Re: SUMMIT 2018 Recorded Presentations
              Grace Brebner

              Yep, my understanding is that last year's recordings were not highly viewed enough to warrant the additional resource & cost of providing recordings this year. Definitely a shame for those of us who weren't able to make it.

                • Re: SUMMIT 2018 Recorded Presentations
                  Sean Richards

                  Well the value in those is for a company like mine. We're in our 2nd year and doubling back on our implementation. We don't have $200k for a in-depth, quality implementation to be outsourced, plus we love to self implement everything. Marketo flat out does not have enough implementation resources available to self-implement. Thank god for people like Edward Unthank (ETU) for sharing detailed implementation resources.

                   

                  These videos are priceless for people like me and thus, they are gaining advocacy, retention and more from me by providing them. I am honestly really sad to hear that they are not sharing them this year. #devo

                  2 of 2 people found this helpful
                    • Re: SUMMIT 2018 Recorded Presentations
                      Grégoire Michel

                      Hi Sean,

                       

                      I fully agree on your points. I have not been able to make it, despite the fact that I was registered, and was hoping to be able to catch up through the videos. Too bad...

                       

                      A good implementation does not cost $200k either... You should be able to get some good quality help for about a fourth to a third of this price

                       

                      -Greg

                        • Re: SUMMIT 2018 Recorded Presentations
                          Sean Richards

                          Thanks again for the insight Greg. I'm a sucker for self implementation. Self implemented SF, self implemented Netsuite, self implemented Marketo

                           

                          Despite the lack of resources from Marketo's side to help a customer get anything more than a smart campaign activated to change a data value, as mentioned, thanks to users sharing their actual operational program/tokenised templates, I reckon we've done that $70k baseline ourselves.

                           

                          It's not half bad either looking at people who are 5+ years into their projects. We're a small nimble team and because I am a director + was the sales person (inbound/outbound/AE) + marketing then director sales and marketing + SF admin + way back front-end developer, I basically designed the whole sales process and implemented it into SF/marketo to quite an enterprise level. Meant we've been able to build Marketo quick because we had a well modeled SF framework. The issue is the lack of any Marketo best practice content to even get a simple baseline instance up and running.

                           

                          That said, 6 months of full time study, consuming (literally) everything the web/community has available (thanks to users sharing) got me there. I managed to convince my business partners we needed to move a full-time dev to MarkOps and secured it!! I've spent 2 months training her and she is next level amazing. Totally gets it all and has a passion for Marketing, so we're going to kill it from here in. But that's a freak example because to be honest, the business had me. I can't see how normal medium sized businesses (30-50 staff) could even come close without paying for pre-built best practice frameworks.

                           

                          I always look back at the Salesforce example. I managed to implement a complete Enterprise org which SF consultants marvels at, single handed. And it's all because of the sheer amount of content out there, their open support, their open community (not gated), their immense amount of sharing from Dreamforce.

                           

                          I am a massive SF advocate, even modelled a lot of my own company of SF/Atlassian/Marketo and I've never raised a single SF support ticket.

                           

                          That's amazing and something I aspire to provide to my own customers.

                           

                          Long story short.

                           

                          If they really didn't record these sessions, they wasted a gigantic amount of content that would have helped them grow/retain customers.

                            • Re: SUMMIT 2018 Recorded Presentations
                              Grégoire Michel

                              Hi Sean,

                               

                              The problem with self implementation is that you have to reinvent the wheel and make all the mistakes by yourself. That's true with Marketo as well as Salesforce. I have been a consultant for both solutions for years now and I have quite a few customers that tried to self-implement, and finally turned to us. All of them had some stuff right and some completely wrong.

                               

                              As I often say, the main value of a consultant is to avoid his customers doing all the mistakes that he has already made (and since 2010 and above 60 projects, I personally have done many). My estimate is that a good consultant on Marketo can (should be able to) drive you in 4 to 6 months to a level that a good self-implementation (done by people who are excellent learners, have an excellent marketing-tech knowledge mix and are not afraid of trying and learning) can achieve in 2 years, sometimes 3. And self-implementers usually forget to account for the cost of errors and additional delays when comparing the 2 approaches. As you said, it took you 6 months of a full-time work, and you do not even know what's right and wrong in the way you did it, you can only guess, or hope

                               

                              The big difference between SFDC and Marketo is that the heavy lifting in the platform is not supposed to be done by the same profile of people. Setting up SFDC is about customizing, while setting up Marketo is about operations (there is some customizing, but it's minimal). Of course, people with both a strong business acumen and excellent understanding of technology and algorithmic principle will excel on both products. But as much as you can expect SFDC consultants or admins to have this dual profile, you cannot expect Marketers to all be developers as well. You would not expect this from sales people either, but usually, sales people do get to customize SFDC, while Marketers do get to operate Marketo.

                               

                              -Greg

                               

                              And BTW, $70k is  a baseline project for a large enterprise, but for an medium-size company, it's a comprehensive one.

                              1 of 1 people found this helpful
                                • Re: SUMMIT 2018 Recorded Presentations
                                  Josh Hill

                                  Agree.

                                   

                                  Depending on the size of system, existing workflows to fix, etc. Implementations can cost from $20k to $100k over several months of work.

                                   

                                  Much work can be saved if the plan is sound and change management is carefully worked out.


                                  I agree that Marketo's basic setup isn't going to get you to the vision they've sold, so it's good to know that up front. Marketo and plenty of partners like Etumos, Perkuto, etc are ready to help.

                                   

                                   

                                  Also have plenty of content on marketingrockstarguides.com around lifecycle issues and tricks.

                            • Re: SUMMIT 2018 Recorded Presentations
                              Grace Brebner

                              I also wholeheartedly agree - knowledge sharing within our community is a really important component in the old "a rising tide raises all ships" philosophy, which I'm very much on board with. Hopefully by being vocal about this being disappointing means it will be given more thought for next year

                                • Re: SUMMIT 2018 Recorded Presentations
                                  Will Harmon

                                  Hey Sean Richards and friends. Thank you for your feedback regarding our Summit recordings. Grace Brebner is correct in our reasoning to not film this year, but we think you build a strong case for why we should be leveraging Summit sessions. We now have a team solely dedicated to growing customers, so we'll take this feedback to heart while planning for Summit 2019.

                                   

                                  Thanks again!

                                   

                                  Will

                                  1 of 1 people found this helpful
                                    • Re: SUMMIT 2018 Recorded Presentations
                                      Grace Brebner

                                      Thanks Will Harmon - I think returning to recording would definitely be a positive thing. I mean, why create single use content when you can repurpose it and make it work harder for you, right?

                                       

                                      Thanks for jumping in.

                                      • Re: SUMMIT 2018 Recorded Presentations
                                        Grégoire Michel

                                        Hi Will Harmon,

                                         

                                        I do not how the conclusion was made to recording not being worth it. for your customers located far from the US, the cost of travelling and the time out of office for coming to the event is very significant.

                                         

                                        I think that the limitations on how the video content could be used in the past was the limitation: you needed to have a conference ticket to be able to access all of it, meaning any customer who did not have such a ticket was limited to very fex sessions (mainly the plenary). The usage of the recordings would have been much broader without such restrictions.

                                         

                                        Also, downloading the videos to review them offline (while travelling for instance) was painful and not made easy.

                                         

                                        I think that instead of removing the recording, a lot more could be done in leveraging it and making it a powerful knowledge sharing tool.

                                         

                                        -Greg

                                • Re: SUMMIT 2018 Recorded Presentations
                                  Kyle McCormick

                                  I know it's not recordings, but here is the link to the slides: https://go.marketo.com/Presentation-Deck-Download-Page.html

                                  Hopefully some content is better than none!

                                  2 of 2 people found this helpful
                                  • Re: SUMMIT 2018 Recorded Presentations
                                    Amy Connor

                                    Some of the presenters have kindly recorded their presentations and made them available. Here's Edward Unthank's. I don't know if there is a full thread of all of them. https://etumos.com/summit/