0 Replies Latest reply on Mar 21, 2018 2:49 PM by Kayleen Duffy

    Head of Demand Generation & Marketing Operations

    Kayleen Duffy

      Head of Demand Generation & Marketing Operations

      at Knotel (View all jobs)

      Knotel NYC

       

      Reporting to the Chief Marketing Officer and overseeing the Growth Marketing, Digital Marketing, and Marketing Operations teams, the Head of  Demand Gen, Digital, & Operations will oversee a team focused on the strategy, execution, and ongoing optimization of all digital marketing campaigns, the website, the marketing funnel, and the technology stack; as well as building and maintaining the ongoing tracking and metrics reporting structure for Marketing.

      Through your close partnership with your peers in partner/community marketing and brand/content marketing, you will devise and execute on a go-to-market strategy that will attract and convert Knotel’s ideal customer, creating an optimal environment that supports the explosive growth Knotel expects to achieve in 2018.

      What You’ll Do

      • Develop and execute measurable, results-driven, on-brand marketing strategies that support revenue goals.
      • Set key performance indicators (KPIs) for all programs, analyze channel and campaign performance, report on contributions to pipeline and revenue, optimize campaigns based on analytics, and make data-driven decisions on budget allocation.
      • Oversee the growth marketing team across account-based marketing, sales enablement, events marketing, and other pipeline growth strategies.
      • Oversee the digital marketing team across all digital programs, including SEO/SEM; email campaigns; website conversion programs; ABM channels; personalization; and social media, retargeting, and display advertising campaigns
      • Manage operational elements of Marketo campaigns, including forms, SFDC syncs, lead-to-account mapping, data augmentation, and automated thank you emails
      • Establish scoring principles and SLAs between sales and marketing to ensure a seamless lead lifecycle process
      • Own the website - conversion optimization, personalization, SEO, and more
      • Research, implement, and continually maintain the full marketing tech stack

      Who You AreYou’re a complete self-starter who can jump right in and make an immediate impact on Knotel’s digital and demand generation strategy. You’re extremely adept at understanding the marketing funnel and how to optimize at each stage.  You embrace being held to a pipeline number. You’re a process-loving, data-driven marketer with strong excel skills. You’re a highly creative individual with experience in identifying target audiences and devising campaigns that engage, inform, and motivate based on unique personas. You have strong experience in optimizing landing pages and user funnels. Marketing automation, personalization, predictive/AI-based technologies are your bag and you love to orchestrate their seamless interaction. You are a seasoned manager with clear communication style who knows how to motivate a team and foster positive departmental culture.You also have the following:

      • At minimum 10 years digital marketing experience with a focus on measurable results, with 5 years managing a team
      • Ability to process and make decisions based on data and set quantitative goals
      • Note: if you don’t have strong examples of how you’ve contributed to growth with corresponding metrics, please do not apply
      • Must have firsthand experience with Marketo and Salesforce

      About Knotel

      Knotel is a fast growing real estate startup that is inventing new ways to get things done in a traditional industry. Led by veteran founders, Knotel creates custom headquarters for companies without any of the headaches. Whether for 20 or 500 people, for 6 months or 6 years, Knotel provides businesses the flexibility and design they need in office space so they can focus on their work.

      Our Core Values

      Fly your Flag - Don’t check your identity at the door. Bring it inside - we are better for it.

      Don’t Look Away- Care for the details no one told you about. Make every space a home and give the gift of belonging.

      Outcomes, Not Processes- Time is precious. Save it. Start with the goal and back out the journey

      Get Uncomfortable- Innovation starts at the edge of the unknown. Embrace the adventure and sign up for the hairy challenges.

      “Where is it Engraved…”- Question orthodoxy.

      Share in the Victory Dance- No one summits alone. Leverage the best in others and offer the most in yourself.

      Diversity & Inclusion at Knotel

      At Knotel, we know that a diverse workforce fuels our individual and collective success. We are committed to building an inclusive, collaborative culture where people of all races, genders, sexual orientations, and religious backgrounds can do their best work.

       

      Head of Demand Generation & Marketing Operations

      at Knotel (View all jobs)

      Knotel NYC

       

      Reporting to the Chief Marketing Officer and overseeing the Growth Marketing, Digital Marketing, and Marketing Operations teams, the Head of  Demand Gen, Digital, & Operations will oversee a team focused on the strategy, execution, and ongoing optimization of all digital marketing campaigns, the website, the marketing funnel, and the technology stack; as well as building and maintaining the ongoing tracking and metrics reporting structure for Marketing.

      Through your close partnership with your peers in partner/community marketing and brand/content marketing, you will devise and execute on a go-to-market strategy that will attract and convert Knotel’s ideal customer, creating an optimal environment that supports the explosive growth Knotel expects to achieve in 2018.

      What You’ll Do

      • Develop and execute measurable, results-driven, on-brand marketing strategies that support revenue goals.
      • Set key performance indicators (KPIs) for all programs, analyze channel and campaign performance, report on contributions to pipeline and revenue, optimize campaigns based on analytics, and make data-driven decisions on budget allocation.
      • Oversee the growth marketing team across account-based marketing, sales enablement, events marketing, and other pipeline growth strategies.
      • Oversee the digital marketing team across all digital programs, including SEO/SEM; email campaigns; website conversion programs; ABM channels; personalization; and social media, retargeting, and display advertising campaigns
      • Manage operational elements of Marketo campaigns, including forms, SFDC syncs, lead-to-account mapping, data augmentation, and automated thank you emails
      • Establish scoring principles and SLAs between sales and marketing to ensure a seamless lead lifecycle process
      • Own the website - conversion optimization, personalization, SEO, and more
      • Research, implement, and continually maintain the full marketing tech stack

      Who You AreYou’re a complete self-starter who can jump right in and make an immediate impact on Knotel’s digital and demand generation strategy. You’re extremely adept at understanding the marketing funnel and how to optimize at each stage.  You embrace being held to a pipeline number. You’re a process-loving, data-driven marketer with strong excel skills. You’re a highly creative individual with experience in identifying target audiences and devising campaigns that engage, inform, and motivate based on unique personas. You have strong experience in optimizing landing pages and user funnels. Marketing automation, personalization, predictive/AI-based technologies are your bag and you love to orchestrate their seamless interaction. You are a seasoned manager with clear communication style who knows how to motivate a team and foster positive departmental culture.You also have the following:

      • At minimum 10 years digital marketing experience with a focus on measurable results, with 5 years managing a team
      • Ability to process and make decisions based on data and set quantitative goals
      • Note: if you don’t have strong examples of how you’ve contributed to growth with corresponding metrics, please do not apply
      • Must have firsthand experience with Marketo and Salesforce

      About Knotel

      Knotel is a fast growing real estate startup that is inventing new ways to get things done in a traditional industry. Led by veteran founders, Knotel creates custom headquarters for companies without any of the headaches. Whether for 20 or 500 people, for 6 months or 6 years, Knotel provides businesses the flexibility and design they need in office space so they can focus on their work.

      Our Core Values

      Fly your Flag - Don’t check your identity at the door. Bring it inside - we are better for it.

      Don’t Look Away- Care for the details no one told you about. Make every space a home and give the gift of belonging.

      Outcomes, Not Processes- Time is precious. Save it. Start with the goal and back out the journey

      Get Uncomfortable- Innovation starts at the edge of the unknown. Embrace the adventure and sign up for the hairy challenges.

      “Where is it Engraved…”- Question orthodoxy.

      Share in the Victory Dance- No one summits alone. Leverage the best in others and offer the most in yourself.

      Diversity & Inclusion at Knotel

      At Knotel, we know that a diverse workforce fuels our individual and collective success. We are committed to building an inclusive, collaborative culture where people of all races, genders, sexual orientations, and religious backgrounds can do their best work.