Demand Generation Manager - Atlanta, Pindrop

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Demand Generation Manager - Atlanta, Pindrop

Join our team and be a part of a growing startup that innovates via voice technology. Think Amazon Echo, Siri and Google homes are the future of commerce? This is the place to be! Job Application for Demand Generation Manager at Pindrop

The ideal person gets under the hood of the marketing automation platform (Marketo) and CRM systems (Salesforce) and owns the marketing tech stack. The Demand Generation Manager understands how to work in content management systems for web publishing and how to integrate marketing technologies.  It’s also critically important that this person understands how to apply technology to support a business process, ABM strategy, and campaign workflows.

  • Works with marketing leadership to develop and execute on a demand creation program strategy that supports objectives for sourced and influenced pipeline and revenue
  • Reports on marketing team metrics and makes recommendations to optimize programs for success
  • Tests and optimizes strategy to increase engagement
  • Collaborates with the digital strategist on program goals and smooth collection of data
  • Identifies and creates an approach for pilot programs to test and make recommendations on messaging by persona and vertical
  • Documents and communicates/distributes best practices for Pindrop’s demand creation program implementation across the organization as well as with managed agencies
  • Manages the internal demand creation team and oversees the selection of agencies, contractors and third-party vendors
  • Can test and analyze workflow, content, lead scoring and tactics for improvement
  • Partners with legal and sales operations team to roll-out GDPR compliance program
  • Owns and manages marketing automation system function, integrations, data hygiene and list imports

Read the full description and apply here Job Application for Demand Generation Manager at Pindrop

who we are

Pindrop is a company founded on research and continues to innovate new ideas to market. Our solutions are leading the way to the future of voice by establishing the standard for security, identity, and trust. Pindrop products secure the future of voice, making technology more human from the call center to IoT devices.

what we live by

Pindrop is driven by our DEPTH values. These are reflected in our goals and the base of our team’s peer awards.

Act with Deliberate urgency.
Create Evangelical customers.
Passionate about the fight.
Playing for the Team.
Make Hard easy.