1 Reply Latest reply on Mar 21, 2018 5:57 AM by Dan Stevens

    AB Testing Event programs

    Reventh Gandhi

      Hi Everyone,

       

      Is it possible to AB Test the Event programs ? Please suggest .

       

      Thank you in advance!

        • Re: AB Testing Event programs
          Dan Stevens

          You need to be a little more specific.  If you're referring to the event invitation, you can include a nested "email send program" within an events program so that you can use automated A/B testing.  But I wouldn't recommend it.  Just because I know how most marketers will often come back and want to do multiple waves of invitation sends.  An email send program is only good for a single send.  Therefore we just use regular emails and smart campaigns to support the multiple waves.