Grégoire Michel

Marketo GDPR Compliance-a summary of key ideas

Discussion created by Grégoire Michel on Mar 10, 2018
Latest reply on May 29, 2018 by Grégoire Michel

Long time since I last compiled a list of ideas. At this point in time, as GDPR is now less than 3 months away and since everybody recognises that this is not just a EU issue, here is a list of existing ideas that we would really need to see implemented in order to make Marketo a tool that really helps marketers to be and remain compliant


Starting with information capture:


We also need to securely be able to process the double-optin, and therefore see removed the flaw inherent to the usage of triggers + filters in "person is created" smart campaign. See Field trigger constraints on "person is created" trigger


Continuing with information storage compliance:


We also need more flexibility and control on how we can arrange forms:


Last but not least, GDPR drives to generalize preference center.

  • The hard point is enforcing user preferences when running campaigns. This is very error prone and the source of potential huge liabilities. Vote Tag-level exclusion lists


Any key point I have missed ? please feel free to comment, I'll add them.