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What to do with post-event landing pages

Question asked by Matt Stone on Sep 8, 2014
Latest reply on Nov 7, 2019 by Matt Stone
I was curious what people do with event landing pages after the event is over. In particular, for webinar landing pages.

I've never really paid much attention to them and just left them alone, but I do see the rare lead come through the registration form well after the event is over--and effectively nothing will happen for them.

I've boiled it down to two options: either I change the form afterwards to one that acts as on-demand (which already exists, just on the main website and not as a landing page), or I just throw a button or something on the page to point to the on-demand location. The latter is easier, but adds another click to the process.

Just curious what other people are doing in this situation.