1 Reply Latest reply on Aug 28, 2017 11:19 AM by Josh Hill

    Lead discrepancy in Nurture program

    Dixith B

      Hi All,


      We have created Nurture program. Leads are pushed in nurture campaign from smart list and counts was 57K. Were as at the deployment time 54k leads got delivered.


      Total leads in the stream:  57181



      After deployment all cast 54486.


      Could you please let me know why there is discrepancy between the counts after the deployment?




        • Re: Lead discrepancy in Nurture program
          Josh Hill

          The people in the Stream may not all qualify to send.

          • Invalid
          • Unsubscribed
          • Suspended
          • Blacklisted
          • Reached Comms Limit this Cast


          What I do instead is to push such leads over to a Bad Exit stream so that main streams are closer to accurate.

          But you can leave them in there. Marketo won't send emails to those leads.