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Original Referrer: What's it really for?

Question asked by bb374f4a376328b929bcb2046bcb3391b7182bc9 on Jun 7, 2017
Latest reply on Oct 27, 2017 by Sanford Whiteman

I have seen several other posts here with similar questions, but noticed none of them were answered. So maybe I'll try to rephrase the question here differently.


The problem: We see that the majority of our Original Referrer URL pointing back to our own site. Is this actually normal? (We have contacted Marketo about this but couldn't get a definitive answer.) BTW, I believe our site's pages do have munchkins and Marketo forms.


I'd like to think that the purpose of Original Referrer is to tell us where our leads are coming from (externally), to our dismay we are seeing it pointing back to our own site most of the time.


So, if anyone can help out, my questions are:


1) Is it normal that we see close to half of our leads being "referred" from our own site?


2) If it is normal, what is the best use case for this referrer data in the context of setting up for attribution reporting?


Thanks much for any help or suggestions!