9 Replies Latest reply on Oct 27, 2017 12:45 PM by Sanford Whiteman

    Original Referrer: What's it really for?

      I have seen several other posts here with similar questions, but noticed none of them were answered. So maybe I'll try to rephrase the question here differently.

       

      The problem: We see that the majority of our Original Referrer URL pointing back to our own site. Is this actually normal? (We have contacted Marketo about this but couldn't get a definitive answer.) BTW, I believe our site's pages do have munchkins and Marketo forms.

       

      I'd like to think that the purpose of Original Referrer is to tell us where our leads are coming from (externally), to our dismay we are seeing it pointing back to our own site most of the time.

       

      So, if anyone can help out, my questions are:

       

      1) Is it normal that we see close to half of our leads being "referred" from our own site?

       

      2) If it is normal, what is the best use case for this referrer data in the context of setting up for attribution reporting?

       

      Thanks much for any help or suggestions!

        • Re: Original Referrer: What's it really for?
          Chris Johnston

          The original referrer is typically the page that leads to a form fill out. Marketo can't track the internet and see what other pages the person has been on before arriving to your site, unless you have munchkin installed on it, Marketo doesn't know it exists.

           

          The purpose is, if you have a web page with content that is killer and that is what is causing people to fill out a form to get more information, than you know you have good content.

           

          ie. page 3 is 70% of your original referrer and page 1 is 2%. Maybe you want to unbury the content that is on page 3 and bury the page 1 content would be an example how to use the data.

            • Re: Original Referrer: What's it really for?
              Sanford Whiteman

              The original referrer is typically the page that leads to a form fill out.

              Actually, the Original Referrer is the URL the lead came from when they were first created by Munchkin as an anonymous lead.

               

              They need not fill out a form on the subsequent landing page. The "original" part reaches back further than the form fillout, sometimes much further.

              2 of 2 people found this helpful
            • Re: Original Referrer: What's it really for?

              This gives me a better understanding of what to expect from Original Referrer. Now, assuming the form and munchkins are all working properly, under what condition would I see a referrer being a URL from my own site? Does it mean that something along the path prevented the form or munchkins from acquiring the external referring site info, and it just returned the last piece of info it can capture which happens to be another page from my own site?

               

              My goal now is to determine if we have a technical issue that is responsible for producing so many referrers that point to my own site.

               

              Thanks for any suggestions or insight.

                • Re: Original Referrer: What's it really for?
                  Sanford Whiteman

                  ...munchkins are all working properly

                  It's "Munchkin" singular, to nitpick/clarify.

                   

                  [a referrer being a URL from my own site] mean[s] that something along the path prevented the form or munchkins from acquiring the external referring site info, and it just returned the last piece of info it can capture which happens to be another page from my own site?

                  That's a good way of phrasing it, yes. If the Munchkin-enabled pageview that initialized the lead did not have true referrer information available, then that pageview's URL will be used as the Original Referrer.

                   

                  This can be quite misleading because that pageview may well have had an external referrer as the end-user experienced it, it just wasn't made available to the page (and therefore to Munchkin) for privacy reasons. So it will look like direct traffic even though it wasn't. However, there isn't a practical fix for this: if Munchkin treated those sessions as having no referrer at all, then they still would be indistinguishable from direct.