1 of 1 people found this helpful
I would keep it in one flow. Use 2 static lists. in the first flow step of the flow, set an "add to list" flow step and use the random sample feature to add the leads either in the "text only" or the "html" static lists. Then is each following flow step, use choices: if member if member of list in "text only" -> send text version, default send HTML version.
There is another possibility with 3 smart campaigns:
- 2 triggered campaigns with the "campaign is requested" trigger, one for the html emails, and another one with the text emails
- then your initial smart campaign would route the leads to either one or the other based on a random choice.
but this second one seems more complex.
BTW, I would be interested to read about the results of these tests
2 of 2 people found this helpful
I would recommend using a Random Sample to send the first email. As soon as someone registers for trial and a campaign is triggered, put a Random Sample choice in email send flow step. For the subsequent emails, you can use choice 'If email was sent, email = text version' send text email 2, else send the HTML email.
There could be different ways to achieve this. I did a similar test few days week with a drip of 4 email campaigns. The informal text-based emails are definitely performing better for us.