My understanding is:
- Has Opportunity = Number of leads who are an opportunity contact. So this counts leads/contacts
- Total Opportunities = Number of Opportunities that have a contact that in the report. This counts opportunities.
The total Opportunities is greater when some contacts are involved in more than one opportunities
Thanks Greg, "has ops" vs "total opps" numbers can be different because of 2 different objects involved into the calculations, but what about %won? where is this number coming from?
Would be good to hear a response from Marketo
Depends if Opp=Stage Won.
But I would never use this report for any attribution or pipeline. It is not accurate for most needs regardless of calculation.