One approach is that when someone gets added to the engagement program, that would trigger a smart campaign. The smart campaign would wait 6 months and then create a task/send an alert with a conditional, if the score <10, create task or send alert, otherwise do nothing.
Thanks for that feedback. I've tried that but there is no way to set that 6
month period (spoke to Marketo Support).
How do you handle unengaged leads in an engagement program?
On Wed, Oct 26, 2016 at 3:44 PM, Justin Norris <firstname.lastname@example.org>
Hi Ashley Binford,
You can definitely set a wait step of 6 months, but it won't happen within an engagement stream. You will need to create a separate smart campaign, either as a child of the engagement program or somewhere else.
Added to Engagement Program [Your engagement name]
Wait 6 months
Send Alert: If Score <10, Send Alert x to Lead Owner, otherwise do nothing
Hi Justin, good idea. I think this would work but one question. In the flow
step when you pick lead score less than 10, it looks like you have to send
an email to alert the lead owner, does the lead name/email get pulled in?
On Wed, Oct 26, 2016 at 9:18 PM, Justin Norris <email@example.com>