Is there a way to set-up automated email triggers based on topics selected by registrants from a subscription landing page set-up in Marketo?
Basically, once subscribed an automated trigger related to the topic will be sent to registrants with link to the page from the site. And going forward whenever a new story is published related to subscribed topic an automated email trigger will be sent to the registrant with link to new story.
Any insight around this would be of great help!
Yes this is possible. You can create a trigger campaign and add the lead attributes to it and the attribute for which the value comes true, you can add the respective email as Send under flow.