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SalesInsight: Should Flames represent Behavioral or Lead Score?

Question asked by Katie DenHollander on Nov 13, 2015
Latest reply on Nov 16, 2015 by Jamie Lewis

When we first installed Marketo, we were given advice to make our SalesInsight flames represent the lead score (Demo + Behavioral) and the stars represent Demo only.

 

We are now ready to install SalesInsight and can't remember the reasoning around that advice. My boss now wants to make the flames represent only Behavioral score, but I know we were told not to do that, and just can't remember why.

 

What are the best practices for this?

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