Yes, you should run the Confirmation email inside each Webinar's Program and have the ICS token in each program.
I understand the desire to reduce work, but using a Program Template will keep this setup fast.
Yes, it looks like there's no escaping that. We're going to go back to that but try omitting the add to calendar from the subsequent reminder emails.
(Mgmt often makes last minute changes so the fewer emails that have to be modified and re-tested the better).
Hi Denise Greenberg,
It's not the best, but you can also let the confirmation email come from your webinar provider if you really don't want to have to send the email from the individual programs in Marketo. Gotowebinar includes the add to calendar link in the email.