AnsweredAssumed Answered

New Resources recently added to

Question asked by 6b251803a89899b5bc8c7709db4c78261ad820a5 on Jan 13, 2015

Happy Tuesday -- Some new New Resources recently added to


The Energy Industry: Sales and Marketing in A Time of Transformation: This ebook focuses on the unique challenges in the energy industry and how adopting an engagement marketing platform can help transform marketing. This ebook also includes a Phillips 66 case study!

Enterprise Marketing Playbook Series: Mapping Buyer Personas and Journeys: This ebook was taken from our Definitive Guide to Engaging Content Marketing. It focuses on creating buyer personas with an enterprise spin!


Customer Activation- Marketing With A Measurable Purpose: This ebook discusses how you can accelerate your customers through the buying cycle with customer activation. 

The Holidays Are Here! The Psychology of Impulse Buying: An infographic that discusses why buyers make impulse purchases. 

Brand Content:

The Future of Marketing: Six Visionaries Speak: The first installment of a joint content venture with Marketo and The Economist. We spoke with six visionaries to find out how marketing has changed and were it is going. 


Marketo’s 2015 Marketing Predictions: What do our own thought leaders have to say about marketing in 2015? Check it out in this new slide deck! 

Is this helpful? Do you want more of this type of information? Are their other topics, you want us to cover?