0 Replies Latest reply on Jan 13, 2015 10:40 AM by 6b251803a89899b5bc8c7709db4c78261ad820a5

    New Resources recently added to Marketo.com

      Happy Tuesday -- Some new New Resources recently added to Marketo.com

      Enterprise:

      The Energy Industry: Sales and Marketing in A Time of Transformation: This ebook focuses on the unique challenges in the energy industry and how adopting an engagement marketing platform can help transform marketing. This ebook also includes a Phillips 66 case study!

      Enterprise Marketing Playbook Series: Mapping Buyer Personas and Journeys: This ebook was taken from our Definitive Guide to Engaging Content Marketing. It focuses on creating buyer personas with an enterprise spin!

      B2C:

      Customer Activation- Marketing With A Measurable Purpose: This ebook discusses how you can accelerate your customers through the buying cycle with customer activation. 

      The Holidays Are Here! The Psychology of Impulse Buying: An infographic that discusses why buyers make impulse purchases. 

      Brand Content:

      The Future of Marketing: Six Visionaries Speak: The first installment of a joint content venture with Marketo and The Economist. We spoke with six visionaries to find out how marketing has changed and were it is going. 

      Other:

      Marketo’s 2015 Marketing Predictions: What do our own thought leaders have to say about marketing in 2015? Check it out in this new slide deck! 

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