Email performance report issue

[Karen_Black]

I would think that the leads count from the email performance report would equal the click names in our smart list (clicks link in email) but their is a delta. Any clue why this is happening?

[Anonymous]

The email performance report is giving you metrics based on an asset. (all clicks by a person will show up and equal MANY) The smart list is based on people. (all clicks by a person will = ONE)

[Anonymous · Accepted solution]

here is a great thread about this....

[Karen_Black]

Mark - thank you for answering all of my questions lately.  VERY helpful!