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Email performance report issue

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Karen_Black
Level 5

Email performance report issue

I would think that the leads count from the email performance report would equal the click names in our smart list (clicks link in email) but their is a delta. Any clue why this is happening?
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Anonymous
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Re: Email performance report issue

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Anonymous
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Re: Email performance report issue

The email performance report is giving you metrics based on an asset. (all clicks by a person will show up and equal MANY) The smart list is based on people. (all clicks by a person will = ONE)
Anonymous
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Re: Email performance report issue

Karen_Black
Level 5

Re: Email performance report issue

Mark - thank you for answering all of my questions lately.  VERY helpful!