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Leads to Contacts- Managing Duplicates &Teleprospecting

Question asked by 25355 on Sep 9, 2013
Latest reply on Sep 10, 2013 by 25355
Hi,
I wanted to get some feedback on how other have addressed this problem:

We have an integration with SFDC (Unlimited) and we had to build an exernal licensing system to support our products. That aside, the issue is the integration. We have to manually create leads for a number of business reasons outside of Marketo and push them directly to SFDC via code and then to Marketo. For existing contacts we also have code in place and when there is a match on the email address we then create a "Pre-qualification Opportunity" which essentially is an opportunity that looks like a lead record. These then go to Teleprospecting/Sales based on what it is for nurture. If the pre-qualification opportunity is valid, we update the record type to a "real opportunity" and Sales continues to work. 

The Marketo integration issue is that because we are pushing leads directly into SFDC, we are getting a large number of duplicates dude to the nature of our lead scoring rules. We have an advanced lead scoring metric in place and keep a large volume of the marketing records out of SFDC so the sync isn't bogged down.

Recently we assed that we need to open up our sync some to more Marketo records to stop the duplicates from being created but I was wondering if anyone had any thoughts or a different way of doing this? 

Thanks,

Kaitlyn

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