This content has been marked as final. Show 3 replies
Interesting setup. The primary cause of dupes is that you are feeding data into SFDC, not Marketo. Marketo only dedupes when you push leads into Marketo.
If you can alter your system to do that first, then create pre-qual leads, you will solve that problem.
Special System > Marketo > SFDC
Alternatively, you could buy one of the deduper tools in SFDC to manage deduping and dupe blocking.
Like Josh suggests, we re-routed all of our data flow so that leads enter Marketo first, then SalesForce. Also, everyone who engages with us is immediately pushed to SalesForce. This way, the date stamping in SalesForce is accurate and sales sees everything we see. This won't "bog down the sync." Records only sync if there is a change worth syncing. We've had no issues with performance.
Because we have an external licensing system that needs to have a key code generated ASAP we can't use Marketo. The lag time with the sync is too much for our businsess to be supported 100%. We ended up building it externally to route into SFDC because SFDC does support the licensing system.
I have already done the duplication tools route, Ringlead, Dupeblocker etc. They are okay but not ideal. We use Demand Tools to clean and merge leads now.
I know that ideally we want the leads to come into Marketo first but unfortunetly that can't be supported. I was just curious if anyone else had run into a similar issue with licensing and fufillment requriements.