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Generally it would be good to have a different form for each event as it provides more granularity inside the system, but it shouldn't stop your field from accepting the source parameter.
There's a few potential points of failure here so I'd suggest walking through the whole thing to see where the problems are.
- Is your URL tagged correctly and does the URL parameter populate when the visitor clicks on it?
- Is your hidden field set up to grab that exact parameter?
- Does the field have updates blocked in the admin? (this may be the culprit)
- When you submit a test lead with a "source", can you verify whether the field is being populated on the individual lead record?
- Does your report have any filters or smart list settings that could be excluding all your data?
If you find that your lead records do have the data but nothign is in the report than it's likely a report configuration issue, feel free to post your settings.
Lastly, you won't get any anonymous lead data in your reports, the lead needs to be known first.
I think I stumbled upon it, so you are saying that I can not see anonymous, almost like a page visit report? I would like to see from what event people are going to the page, but may not fill out the form.
When we want to track page visits v. "successes", we do it two different ways -
1. If we want to compare to other pages (even if they are not hosted in Marketo), we do a analytical report in GA and use "UTM Source" as the secondary dimension
2. We set up a program for our landing pages so we can track "visited" v. "success". I might do this within the event if you are keen to keep all reporting within Marketo.
Otherwise, I don't think there is a way to utilize those UTM parameters unless they submit a form. Marketo doesn't capture UTM tags unless there is a capture of the data (TMK)
What if you made your parameters Google friendly and pulled a campaign report from Google Analytics?
My goal is to set-up a GA campaign and source, just haven't got there yet, and was hoping to be able to pull a quick report just for show, in Marketo.
Marketo's utility as a web analytics tool is pretty limited, so GA is probably your best bet there. If you use standard UTM parameters and configure your form to grab the UTMs and map to Marketo fields, you will get the data in both places too.