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Global Campaign Operations

Question asked by 12050 on Aug 23, 2013
Latest reply on Aug 23, 2013 by Josh Hill
Our organization has in the last year expanded globally. We typically run campaigns out of our corporate office in North America and our regional office may or may not opt in to these programs. Has anyone had experience setting up global programs and have any advice on how best to do this. My concern is as we build these program out we want to ensure we are setting them up so that we can look at the data and reporting post campaign. If we set this all up under on global program is it possible to have sub programs underneath the global or how would we potentially agregate all the data for global reporting but then slice and dice the data for regional reporting. Is this even possible?