I work for a professional services company that deals with people across two common contexts:
1. They are customers or potential customers of my company; AND
2. They are interested in the newsletters we publish or events we put on
When we deal with them as [potential] customers, we use a work email address.
When they subscribe to newsletters or attend our events, they often use a personal email address to register. Some may even choose to register for a newsletter or event using a mixture or work email or personal email at different times. So Marketo will have two instances of that 'person', each with a different email address.
In our CRM (Salesforce), our goal is to have one record per person so we have a holistic view of their interactions with the company. Salesforce is synced with Marketo, and vice-versa.
Our CRM has many instance of two duplicate contacts attached to the same account, where one record has the work email, and one record has the personal email.
I can't figure out how I can keep a single record for a person, and maintain any newsletter/event subscriptions they may have using the two different email addresses.
Has anyone had this problem and found a solution?
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