MarthaColeman

I have an engagement program running with lead scoring that is tracking opens, clicks and form fills. Once the lead hits MQL, it triggers a notification to the sales team who is following up with these leads. Unfortunately, it seems that most of the activity is non-human (email security filters or l...

I am trying to identify the best process for how I can automate reengagement of customers who haven't opened or clicked an email within a certain time frame so as soon as they become "inactive" they are added to the reengagement program to receive content to get them to engage again. While it is eas...