Some contacts use their Trade Name vs their Business Name. When reporting we will get 5 contacts for "B&D Const", 2 for "B and D" Construction", 7 for "B&D Construction", 3 for "B&...
Renaming them to be standardized. For example, when a lead fills out a contact form and states their company is 'B&B' but when we look up their company on dnb.com is it listed as '...