We've just purchased Bizible and have a few questions on the integration between the two platforms that I'm hoping someone can help me address:
1. Obviously Bizible digests website engagement (page views) at the prospect level via the Bizible script that sits on the website; we have had Marketo's munchkin code on our site for over a year, however, and am wondering if integrating the two will allow Bizible to also digest this historical Munchkin-driven website activity we have at the prospect level as Bizible touchpoints? Put succinctly: can Bizible digest historical web activity if it exists in Marketo, or will it only do so moving forward?
2. If we have already integrated Salesforce, will integrating Marketo on top of it result in double-counted touchpoints (ie form fills that are registered both as Marketo activities as well as SFDC Campaign responses/engagement)?
I am new to Bizible so feel free to let me know if I'm thinking about any of this in the wrong way!
Thanks very much in advance.
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New to Marketo so bear with me: I'm hoping to pull a report that shows me open rates for emails that are a part of an engagement program broken up by a certain field value. Is this possible?
We have a custom formula in Salesforce that assigns prospects to 1 of about 7 buckets; I'd like to see open/click/unsubscribe rates in aggregate for each group. Is that possible? An analogous situation might be looking at these metrics by US region (south, east, west, etc.)
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