I'm a marketing team of one, who recently migrated to Marketo from Act-On.
Currently, all Marketo email directed traffic is showing up in my Google Analytics account as direct traffic, and I've been advised that adding UTM parameters to my emails will resolve the mischaracterization.
I don't have the bandwidth to implement a robust UTM program, creating different content parameters for each link within an email.
Rather, I am hoping there is a way to append the Medium and Source utm parameters to all links within an email, either somewhere within the admin panel, or perhaps by using tokens?
If there is a better solution for making sure that Marketo email directed traffic shows up as email traffic, rather than direct, in Analytics, I'm all ears.
Thanks in advance for any helpful suggestions.
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