I'm noticing that in my Marketo instance there are a number of duplicates that are created. There are three sources a lead can enter our Marketo instance. An API integration to our backend data from our signup flow, a Marketo form fill, and a lead that is uploaded to Salesforce and then syncs to Marketo. There are cases where three leads are created with the same email as they entered from all three of those sources.
Does anyone have suggestions on campaigns or way to catch a duplicate and marry it to an existing lead. Additionally, does anyone have suggestions on how to properly remove duplicates that are taking up database storage currently?
Thanks in advance for any help!
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