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Hi everyone! I am trying to figure out the best possible way to A/B test emails in an engagement program. I am using programs within my engagement program. I have 2 streams setup based on 2 groups (Group A and Group B) and 10 email programs for each group. In each program, within the Send Email trig...

I'm researching ways in which to tag leads based on their interactions (referral sites, land page visits, etc). How have you successfully assigned personas to leads? Any best practice tips?