Social Ads are too expensive. The most effective vendor and platform is Kwanzoo. A smaller player but very effective and easy to work with. There are no platform costs and the data surpasses all other ABM vendors in my experience. I have run ABM, ABM retargeting, ABM with personalization, ABM with conversion, mobile ABM and have used those features for both accounts and opportunities and in one instance case management for at risk customers.
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