Hello Marketo Community, QUESTIONS: 1. Would you be open to sharing with me any best practices on setting up multiple-channel nurtures inside of Marketo? Example: Multi-Nurture Cadence Step #1: Receives Marketo Email Step #2: Received Text Message Step #3: Served a LinkedIn Sponsored Ad Step #4: Sent a Sendoso Direct Maik Step #5: Receives a call from a SDR Step #6: Receives a Marketo Email 2. Do you have any documentation on how to do this? This Marketo Community document from Rachel Noble is all I could find... I feel like nobody has really documented this very well step-by-step on how to execute inside of Marketo. CONTEXT: I'm currently working on the following 3 email nurture campaigns inside of Marketo. To be frank, I'm concerned about death by email. Current nurture programs in progress below. Nurture: Free Trial Nurture Type: Email Programs Cadence: Varies Goal: Increase Engagement X percent Nurture: MQL Nurture Type: Email Programs Cadence: Weekly Goal: Moving Leads > MQLs X percent Nurture: Oppty Nurture Type: Email Programs Cadence: Weekly Goal: Moving SALs > Opptys X percent All the best, Andrew Slutzky
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