Diana_DeMallie

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Joined the community 07-03-2019

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Re: A/B Testing whole emails within engagement program

by Diana_DeMallie 01-03-2020

Hi Sanford - After implementing this flow step with the 50/50 email split, will an email performance report display the results between each email's performance? I created these reports for the time period to compare the two emails, but no results appear, so I'm wondering if there's another way to a...

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Re: A/B Testing whole emails within engagement program

by Diana_DeMallie 12-16-2019

Got it - thanks!After this launches, will a regular email performance report be the best way to view and compare the results between the two emails that are split with the random sample?

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4704 0 0
A/B Testing whole emails within engagement program

by Diana_DeMallie 12-13-2019

I'm trying to A/B test two different versions of an email within a nurture engagement program.I've set it up using the "If Random Sample = 50" setup in the flow step of the batch send campaign. Would one email be in the Choice 1 option, with the other email as the default choice? (attached).Or, is t...

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4854 0 5

Champions Email Marketing Marketing Marketing: Analytics and Metrics Marketing: Email Marketing & Brand Marketing Marketing: Marketing Operations (MOPS) & Data
Progressive Profiling - For Specific form or website?

by Diana_DeMallie 06-28-2019

I'm wondering if progressive profiling is based on a lead returning to one specific form, or when a lead returns to our site through a different landing page and different form. To clarify, I'd like to use progressive profiling for a new webinar form, so someone will not be returning to this form. H...

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1414 0 1

Marketing: Lead & Demand Generation
Re: Does syncing an old program to SFDC alter the date member added fi...

by Diana_DeMallie 05-10-2019

Hi Anita, Just to clarify, we have not created the SFDC campaigns yet, so these people are not currently members of the SFDC campaign. If we create a new SFDC campaign and sync the Marketo program to the new SFDC campaign, will these members who were added to the Marketo program 6 months ago have a ...

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2471 0 1
Does syncing an old program to SFDC alter the date member added field?

by Diana_DeMallie 05-10-2019

We want to go back and retroactively sync old Marketo programs to Salesforce. Would doing this edit the Salesforce date the member was added to the campaign to be the date that the sync occurred, or would this remain the date the member originally was added to the Marketo program? Any info about ret...

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2526 0 3

Marketing: Analytics and Metrics Reports & Analytics