We are using DOMO as our one-stop reporting tool. We have connected DOMO and Marketo but when we pull email performance report in Marketo we see very different numbers than what we see in DOMO. We're told by Marketo Support it's because of Marketo's algorithm. DOMO is taking raw data logs from API connection while Marketo's algorithm is doing the following: Reporting unique clicks <> DOMO gets all clicks Marketo is giving best interpretation of truth and filtering out bots/server clicks <> DOMO gets all clicks Marketo is drawing inferences based on behavior. So if someone clicked but didn't open, Marketo is counting that as an open. If someone unsubscribes, but did not open, Marketo is counting that as an open <> DOMO is only getting raw data so if there wasn't an actual open it is not in DOMO How are DOMO users combating this?
... View more