Company: BenefitMall (www.benefitmall.com) Job Description Manager, Demand Generation/Interactive Marketing – Dallas, TX The Role: Part of our team, you will develop and execute a clearly defined marketing and communication strategy in a manner that supports consistent business growth and enhances brand equity and awareness. Responsibilities: Develops unique value propositions and content targeted toward customer segments that increases brand awareness, generates new leads, re-activates customers, and cross-sells other product opportunities. (Marketing Qualified Leads). Drives the development of campaigns for customer acquisition and retention. Works closely with sales teams to develop marketing campaigns to support new sales objectives and goals. Analyze, comprehend, and interpret statistical marketing data. Oversee and manage future online Digital strategy to include structure, design, and implementation Partner and work with advertising agency to drive forward initiatives to build site strategies to increase traffic. Deliver acceptable strategy and design for ongoing and future websites and online communities Identify, interpret, and capitalize on marketing trends. Works closely with product management and product marketing to develop and prepare key messaging and presentation material for senior management and sales team. Coach, mentor and raise the team’s ability to deliver and exceed expectations while creating opportunities for succession talent. Interviews, selects, trains, coaches, and direct reports. Conducts employee performance evaluations. Monitors expenditures and prepares justifications for major and/or unbudgeted expenses. Required Qualifications: Bachelor’s degree in Marketing or related filed with a minimum of seven (5) years of experience. Five (5) or more years managing direct reports. Five (5) or more years utilizing marketing automation tools and managing automated campaigns. Experience in managing external agencies and vendors. Good knowledge of insurance and payroll products and marketing strategies for these industries a nice to have but not required Strong knowledge of Microsoft Office, specifically Excel, Word, and PowerPoint Knowledge of marketing automation and CRM systems such as Salesforce and Marketo or Eloqua Apply here: BenefitMall Careers ... View more