We have all these marketo tables in our data-warehouse: activity_add_to_account_contact_relationship activity_add_to_contact_account_relationship activity_add_to_nurture activity_add_to_onboard_account_id_c_ activity_add_to_opportunity activity_add_to_quote activity_add_to_sfdc_campaign activity_call_webhook activity_change_data_value activity_change_nurture_cadence activity_change_nurture_track activity_change_owner activity_change_score activity_change_segment activity_change_status_in_progression activity_change_status_in_sfdc_campaign activity_click_email activity_click_link activity_convert_lead activity_delete_lead activity_email_bounced activity_email_bounced_soft activity_email_delivered activity_fill_out_form activity_interesting_moment activity_merge_leads activity_new_lead activity_open_email activity_remove_from_opportunity activity_remove_from_sfdc_campaign activity_request_campaign activity_send_alert activity_send_email activity_sfdc_activity activity_sfdc_activity_updated activity_sync_lead_to_sfdc activity_type activity_unsubscribe_email activity_update_opportunity activity_visit_webpage campaign fivetran_audit lead lead_describe lead_join_merges list opportunity_membership program program_cost program_membership I understand some of the main tables such activity_open_email, activity_send_email etc. but not other tables. Is there some documentation around what information each activity table captures?
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1. I am planning to setup an A/B test to test click rates by day of the week. So in that case Date/Time-based A/B test would be appropriate? I have a question from this page which is one of the final step of setting up the test - Schedule the A/B Test - Marketo Docs - Product Documentation . It calls the two variations of experiment as test and winner. What is winner in this case (since we are still setting up the test, we don't have a winner). For example, we are currently sending our campaigns on Wednesday, but we have a hypothesis that Friday might be better. So we are planning to test wednesday vs friday. Which day would test and winner in this case? 2. It says on this page - Define the A/B Test Winner Criteria - Marketo Docs - Product Documentation that " Once the A/B test is over, Marketo can automatically send the winning email at the scheduled time, or you can review the results and decide which email goes out when." How do I stop marketo from sending the winner variation automatically? I do not want to send the winner variation to the rest of my recipient list (which did not take part in A/B test)?
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