We also have a similar process to the above, with an additional step (if we are given enough time, that is). Like others, the copy is written, edited and approved in Word, and then built and tested in Marketo. Once the Marketo email is finalized, I schedule a "preflight" send to our team one day before the actual send. Once final approval is provided that day (or we decide to hold on the send), I schedule and approve the send in Marketo. The preflight has been working well since we ideally have time in between writing/creating the email and the actual send to get our minds out of it. We do not usually have outside eyes on the email, unless the content requires it. We are a smaller team with a smaller database size, so this process works for us - I am not sure how it would scale up.
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