By cookies, I meant that I'm capturing the info like campaign, keywords etc. from cookie values, not URL or referrer parameters. I mentioned this because I wasn't sure if that would affect the display of the required variation of the landing page. Since I'll be capturing new leads, the first option for the displayed segment won't be valid in this case. The second option seems like the way to go. So, to clarify: If my landing page with utm tags is: https://mylandingpage.com/?utm_source=google&utm_medium=cpc&utm_campaign=Campaign1&utm_term=keyword1 I'm segmenting based on keywords, and the segment name for keyword1 is Keyword1. So, if I use this url: https://mylandingpage.com/?utm_source=google&utm_medium=cpc&utm_campaign=Campaign1&utm_term=keyword1&yourSegmentName=Keyword1 for my ad running for keyword1, that should work? In this case, what if my segment name has spaces, e.g. Keyword 1? Would it then be yourSegmentName=Keyword1 or yourSegmentName=Keyword%201? I do apologize if this is a very basic question, and thanks for the help!
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