We just came across a situation where we were asking - is this more of a problem that needs a process solution? Or is technology really the thing that will solve this problem? This gets into the "shiny object" mention in the article. ... View more

Hi Spencer, Below is a link to a Forrester Report that might help. While there are companies that have an all-in-one solution like Demandbase, there is some sacrifice for having the best in breed for each segment needed for the sake of convenience for one platform. Not saying either way is better, but that's been my experience based on my research. I have been looking at Lattice for ICP and intent, and other software for media activation / distribution beyond Marketo (rollworks, terminus, demandbase, etc.). Demandbase is an all-in-one provider, but other companies use them for pieces of their ABM stack. Some might use zoominfo to get person-level target data like emails after getting a good list from the ICP vendor. https://www.demandbase.com/resources/report-forrester-new-wave/ Hope this helps and I'm curious to see what others have used and the pros and cons. 🙂 ... View more