Devin_Ellis

We just came across a situation where we were asking - is this more of a problem that needs a process solution? Or is technology really the thing that will solve this problem? This gets into the "shiny object" mention in the article.

Hi Spencer, Below is a link to a Forrester Report that might help. While there are companies that have an all-in-one solution like Demandbase, there is some sacrifice for having the best in breed for each segment needed for the sake of convenience for one platform. Not saying either way is better, b...