Hello Marketo Nation!
I've tried searching Marketo Docs and Marketo Nation for advice on this piece, but I haven't found anything yet. My organization is approaching its database person limit. We do not yet have a formal lead purging protocol, but we are a nonprofit that is interested in purging inactive leads in advance of needing to pay for an additional 10,000 contacts. We have approximately 4,000 contacts that are invalid, unsubscribed, and another few thousand that have been inactive for over 6 months.
Does anyone have experience crafting a lead purging policy? Do you have an example or tips to share?
I know that fully purging a lead also purges their activity log and subscription preferences. What advice do you have to address these notes?
Thank you for any insights! Cheers,
Zack
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