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We're having a debate at my company currently...how can we best get a 360 degree view of our customers, both logged in and not?Our current setup is to have our website store the visitor data based on IP and assign a lead score. Then we're in the starting stages of building out lead scoring in Marke...
We were affected by this over the last couple of days, too. From my call to support, it was my understanding that any messages not send WOULD NOT be sent out automatically. It was recommended that we do manual campaigns to capture any emails left in "Pending" status, and deploy manually.I didn't g...
Email Open Rates can be tied to a myriad of things...- Subject lines- Preheader text- Syntax for both (both should be in sentence case, and no more than 3 punctuation marks)- Inboxing rate (are your emails going to spam? Or are they ending up in inboxes?)- Device neutrality (are your emails responsi...