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Thanks again, Sanford - and Arun. After your strongly worded caution, we stuck with a cookie approach (when UTM parameters are present, and if there aren't any then we just pass the full referrer URL). Our tests show it works pretty well, but time will tell if we need to adjust it a bit based on new...
Thanks Sanford and Arun. We are going with appending. I appreciate everyone's input!
Our blog (https://blog.exxactcorp.com/) is independent from our main website (https://www.exxactcorp.com) and so I don't think it is passing referrer data. For example, someone clicks one of our blog post links on Facebook (complete with UTM parameters), goes to the blog page, then clicks on a link...