Alana_Liebentha

Alana_Liebentha
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Date Last Visited
‎05-12-2020 09:12 PM
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Joined the community 26-06-2018
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  • Creating Tiered Active/Inactive lists
    by Alana_Liebentha name dot 04-12-2019 quickview

    Hi everyone,I'd like to hear what others are doing to find Most/Medium/Least Active and Inactive leads in their database.The goal is to develop a tiered list for both active and inactive leads so we know how to prioritize our communication with them as we work on deliverability.This is what I was th...

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    Discussions
    1936 0 3
    Email Marketing Lead Management Marketing Reports & Analytics
  • Re: Random Sample for Custom A/B tests
    by Alana_Liebentha name dot 04-10-2019

    Hi Josh,Success is based on a metric that is tracked outside of Marketo (# of appointments created). We do not have RCE.My problems with this test are:1.) Having to create 50% more campaigns2.) Our lists are defined by a person's interactions with us (booking an appt, canceling an appt, purchasing a...

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    Discussions
    3497 0 1
  • Random Sample for Custom A/B tests
    by Alana_Liebentha name dot 04-09-2019 quickview

    Hi all,We want to try out an 50/50 A/B email cadence test. Basically we want to see if emailing our leads half as much will generate the same success.I ~think~ this is how I would go about doing it:Create two static lists, one Control Cadence and one Test Cadence. Create a smart campaign with the me...

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    Discussions
    3648 0 3
    Email Marketing
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Date Registered ‎06-26-2018 02:14 PM
Date Last Visited ‎05-12-2020 09:12 PM
Total Messages Posted 3
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