Hello, I recently had the same scenario; numerous links within my email all going to the same destination. Our reporting goal was to see which particular link (within the email) people were clicking on most (logo, hero image, link in body text, tec.). I initially tested adding a unique ID (as mentioned in this post) to each link, and then worked to separate out the IDs within the Marketo Link Report for that email. That got a little confusing, and at best, I was making assumptions (as best I could) on the returned data. In a second attempt, I worked with our SEO lead to create UTM tagged links for each URL. In creating the UTM tags for each link, Marketo saw each link as unique, and within the Link Report separated out all the tagged links accordingly. This approach allowed me to see all the links within a single report view, and also see clicks, % clicks, people, etc. associated on each tagged link. This approach quickly allowed us to see the data we wanted - which links were the most popular. We used a Google tool to create the UTM tagged links, and used the "Content" field within the UTM tag to distinguish the URL from the others (for example: logo, hero image, body text, headline, etc.). This worked well for us, and so wanted to share out in case someone else may find this approach helpful too.
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