Lindsay_Lamb

Lindsay_Lamb · ‎05-01-2018

I have seen a couple of posts about the issue of bots/spam filters clicking on all of the links in e-mails, which then causes the contact's engagement score to increase... leading us to believe the contact is engaging with our content when in fact they haven't even seen the e-mail yet! I have seen people suggesting hiding pixels, embedding codes, etc... and it may be because I am still very much learning Marketo, but... can the following be a solution? When I look at e-mails that were clicked on by bots, I notice the clicks happen right after "email delivered", but there isn't activity logged for "email opened". When I look at e-mails where I know the contact was the one who actually clicked, they have "email delivered" > "opened email" and then "click email". This has been consistent from what I can tell. Bots click right after delivery, and actual contacts open after delivery and then click. My Lead Scoring originally just assigned 2 points if they clicked a link in an email. If I add a trigger that requires them to also have "opened email", would that solve this issue? I assume then, it won't add scores for bot activity since the "open email" trigger doesn't happen? Or do Triggers not work that way and you can't combine them together with an AND statement? Am I missing something? Thank you!

Lindsay_Lamb · ‎12-18-2017

I wanted to follow up with our solution to this after working within our Account Based Management module with our Marketo Business Consultant (Allison Crooks) I ended up importing a list of Named Accounts, and assigned 1 domain to each of them (I picked the one that appeared to be the main, most commonly used one). To capture the additional domain variations, we set up a Smart Campaign. Within the Smart List, we have a "Person is Created" trigger, along with an "E-mail Address" filter. For that filter, we list all of the domain variations the e-mail address could contain. For the Flow, we have "Add to Named Account", and once again list all of the domain variations the e-mail address could contain, and then selected the Named Account from the drop-down menu (make sure to have your named accounts created first so they show up as a choice). That is just for one organization. We did this for all of our Named Accounts by adding all of the domains to the Smart List, and adding multiple choices for named Accounts in the Flow. It was very easy to do (once Allison showed me), and works beautifully when importing large contact lists containing contacts of different organizations and variable domains.

Lindsay_Lamb · ‎09-12-2017

Hi there! I have a list of named accounts to import, but many of them have multiple domains that employees use. For example, domain names for one company may be: companyname.us companyname.ca companyname.co.uk All three domains belong to one named account, but I can't find anywhere on the community or in documentation where it explains how to assign more than one domain. Has anyone done this? And how? I'm not sure if I just need to put all the domains into the same cell and separate them with a comma, or if I need to import it a different way, or if it isn't possible and I need separate named accounts for each domain... even though it's all the same company. If the documentation exists, please feel free to share the link. Thank you!

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Date Registered	‎07-21-2017 08:13 AM
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Bots increasing engagement scores?

Re: Importing Named Accounts with Multiple Domains

Importing Named Accounts with Multiple Domains