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That makes perfect sense. Thanks for your quick reply, Cheryl!
Why are the totals different from each other in these two program views? For instance, there are no Unsubscribes in the Summary view while the Dashboard view shows 57 unsubscribes for the same email.
We would like to do both a pre-show and a post-show mailing for a trade show. Ultimately we want to see who received the pre-show mailing and visited our booth. We would also like to see who visited our booth and then had enough interest to engage with our post show mailing. What would be the best w...