I've been tasked with finding a way to send the first marketo landing page that a lead interacts with (not necessarily filling out a form, instead just landing on the page) to a custom field in Sales Force. Basically, if an unknown lead comes to one of our Marketo landing pages and does not fill out the form, but at a later date comes back to the site and fills out the form on a different page, we want to be able to tie that lead back to know not only the page that they filled out the form on, but also to the first page they visited. We also want to be able to somehow push this first landing page visit information to the lead profile in order to report on it at a later date. Is this even possible?
Any thoughts you may have would be appreciated.
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What do you do to keep your lead data base healthy? I think we have a lot of leads stored in Marketo that don't need to be there. We're in the midst of trying to decide how to trim down the storage of these leads in Marketo. We've come up with a few ideas that have their pros and cons. I would love to hear your experience or what you do. Do you... - Take out leads who do not have an email address. Our issue with this one is you lose any Marketo tracking you have on these leads. If they should have their account updated and have email address added then we wouldn't have any behaviour informaiton on these leads. - Suppress leads from SFDC to Marketo who don't have an email address - At what point do you close out a lead and remove them from Marketo all together? - Do you do nothing and just pay for the extra lead storage?
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