Marie_Gentile

Marie_Gentile · ‎04-08-2019

Hi J, We've known description #3 as click-to-open rate. Can you explain how Marketo calculates click to open rate then? Or even better, is there somewhere I can just find a definition of all the metrics on the performance dashboard?

Marie_Gentile · ‎04-05-2019

Hi J, I'm looking at the performance dashboard - bottom right percentage (16.7%). My question is if this percentage is: 1. Total number of clicks, including multiple clicks on the same link by the same recipient / total sent or 2. Total number of clicks not including multiple clicks on the same link by the same recipient / total sent or 3. Total number of recipients who clicked on at least one link in your email / total sent

Marie_Gentile · ‎04-04-2019

Am I the only one having a super difficult time finding an actual written definition of how Marketo calculates its metrics? Not looking for anything technical, just wondering if CTR is *unique* CTR or not. Is there a key somewhere? Is this CTR definition accurate for Marketo: Total number of clicks not including multiple clicks on the same link by the same recipient / total number of recipients?

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Re: Marketo metrics definitions?

Re: Marketo metrics definitions?

Marketo metrics definitions?